Guide To Paid Social Media Ads

Why would you want to run social media ads, anyway?

There are some key reasons why social media advertising has become popular and the main reason is ROI.

Many advertisers nowadays find that social media advertising generates instant results if done correctly.

Also, by running social media ads, you ensure that you are getting impressions, thus, brand awareness. People will see you on their newsfeeds and would have an idea about who you are.

How does social media advertising work?

Planning your campaign before getting your ads set up is key to a successful advertising campaign. Here are some key questions to help you plan out your campaign:

1. What do I want to achieve in running this campaign? Do I need more people to follow my page? Do I want more leads? Do I want people to visit my website?

2. Whom do I want to show my ads to? Where are they located?

3. How long do I want my ads to run?

4. What's my budget for this ad campaign?

5. What type of ad format do I want to show my audiences? Do I need to create a video for the ad? Do I need high-quality images?

If you are able to answer all these questions, you already have the basic things you need to get your ads set up on any social media platform.

The most important thing is to know whom you want to target your ads to so you can make sure that your ads are shown to the right people, and eventually generate results.