Increase your Instagram Engagement Rate and Followers

Instagram engagement comes from likes, shares, comments, and other actions taken by real individuals who are interested in your products or services. According to a study, when people feel linked to your brand, they are 76% more inclined to purchase your products and services over a competitor's.

What is a good Instagram engagement rate?

Social media marketing experts say that a strong engagement rate ranges between 1% and 5%.

Wondering how you can reach a high Instagram engagement rate? Here are some proven Instagram engagement tactics you can use to increase your interaction, followers, and reach without spending on ads!

Repost or share audience content If one of your followers posts something that is relevant to your audience, share it on your stories or repost it on your account. Make sure to tag them and give them the credit they deserve!

Engage on your follower's posts As you go through your newsfeed, make an effort to interact by liking and commenting on posts that you find interesting. Create a comment thread by asking a question or initiating a dialogue where possible. You can even react to their stories!

Send direct messages Send a messaging blast with your latest promotions or giveaways!

Respond to all Direct Messages You should also monitor your Instagram Inbox and respond to all messages in a timely manner.

Respond to all mentions You've been tagged on a post? Awesome! Make sure to like and leave a comment on the post! You can even send them a Direct Message to thank them for highlighting you on their feed. Location Tags Look through the location tags to find appropriate accounts to follow based on where your leads are likely to be situated.

One thing to keep in mind when it comes to Instagram engagement is not to overdo it. Alternate between engaging with comments, direct messages, hashtags, and location tags. You don't want to be spammy in your interactions! Managing your Instagram account can be fun but also time-consuming. If you need help keeping your account updated and growing your followers, we have a pool of Instagram experts ready to assist you! Schedule a call today!