Are you overlooking these marketing basics?

Here's the new reality: buyers are now taking over the sales process.

According to a recent study by CSO Insights, 45% of today's consumers admitted that they wanted to evaluate their needs and look for solutions themselves before contacting a salesperson. Most of them make use of the internet to research companies online before deciding to buy.

The same goes for real estate buyers and sellers.

Before deciding to work with a realtor, they want to make sure that have done thorough research about the realtor's profiles and achievements.

The process of acquiring new customers isn't as exciting as working with a current one, but this opens up more opportunities with your business and is definitely worth the time and effort.

We decided to list down some of the basic marketing techniques that are often overlooked but proven effective.

1. Identify who your ideal clients are.

Sometimes we often think that "As long as someone needs to buy a home or sell their home, I'll be there for them." That's super great! Like you became a realtor for that purpose, right? But sticking to that mindset often makes you target everyone, which is both time-consuming and costly.

Identifying your ideal prospect can save you both time and money.

What do we mean by that? In creating a client persona, you are narrowing down your audiences and focusing on a specific part of the market.

For example, some realtors only focus on FSBO. Some target millennials looking for homes, some focus on selling to investors. The market is huge and based on your area and your expertise, you can definitely create your ideal prospect.

2. Think of ways to meet your ideal clients

Will you have to attend networking events? Ask for a referral?

Have you thought in terms of digital presence? Are your social media channels and digital publications likely to be visited by your ideal clients?

3. Demonstrate your knowledge

Your content has to revolve around your expertise. Real estate is a given, but to boost this up, you got to create content specific to your target audience. Is it about FSBO? Is it about military relocation?

How can your target audiences be assured that you are the best realtor for them?

Some realtors demonstrate their knowledge through videos. Some via email, but the simplest and often overlooked part is a simple social media post.

4. Actively work on your call lists.

You got your cold call lists, you got your warm call lists and even a lost lead list. In general, you would have to sort these out so you know whom to prioritize in making those phone calls and whom to follow up with.

Some realtors have dropped the calling game already, but never underestimate the power of a phone call! Research shows that 69% of buyers accepted a call from new salespeople in the past 12 months, and 27% of sellers admit that making phone calls to a new contact is very/extremely effective.

5. Follow up!

Timely follow-ups are reliable ways to build a relationship and demonstrate your determination and trustworthiness. Anything – from casual “just checking in” or a “thank you” note, to sending a draft proposal or product specs on time – goes a long way in increasing your chances of making a sale.

Need help in working on all these? My Virtual Support got you! Find out more about our services here.